E-Commerce is what is all about reality

People buy and sell in totally new ways, with new habits, new expectations, and new preferences that were accelerated by the pandemic and the step change in circumstances in 2020.

With all that change comes a monumental opportunity to create new revenue streams, meet new customers, and capture the full potential of an ecommerce market that’s set to hit $27 trillion by 2027. To make the most of that massive growth opportunity, businesses need to change quickly, delivering with agility and profitability. They need to reimagine commerce.

Marketing for the digital era is among us. Digital commerce, as it is commonly called, is essential for everything related to product promotion, pricing, analytics, customer acquisition and retention, content development… the list goes on. This technique merges the elements that trigger a transaction in the first place, so without it, a marketing plan could fall at the first hurdle.

Our Service Offerings

Mobile Shopping

Mobile shopping allows customers to make purchases from anywhere, which is vital in today’s world. However, if your ecommerce site isn’t responsive on mobile or through web apps, you’ll be

More ways to pay

Customers have individual needs when it comes to payment methods, but they might cancel a potential sale if they can’t pay how they want on an ecommerce website. Offering a wide variety of ways to pay is a good way to increase conversion rates on mobile devices.

Augmented Reality

Augmented reality (AR) has been a complete game changer for ecommerce. With this type of technology, shoppers can truly see the item they’re shopping for, which helps them make a buying decision.

Artificial Intelligence

Artificial Intelligence (AI) and machine learning make it possible for the customer to have automated, personalized shopping experiences. AI is continuously collecting data on how a customer shops, when they buy purchases and what they’re looking for in a product or a service.

Big Data

Today, many consumers are more aware that ecommerce sites are collecting personal data, which puts them at risk. Because of this, experts have mixed feelings about the benefits of big data and how it affects the personalized shopping experience.

Chatbots

Chatbots interact with online shoppers much like an in-store sales associate would do. Today’s shopper wants to be able to find and buy a product in just a few clicks, and if they can’t, they get frustrated. This is where a chatbot can step in and save the sale.

Technologies

Insights

Case study 1

Reliability at scale for one of the world’s largest public broadcasters

Mindtree’s innovative quality engineering services to a leading public broadcaster improved viewer experience and user engagement by 40% in one year.
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Case study 2

Reliability at scale for one of the world’s largest public broadcasters

Mindtree’s innovative quality engineering services to a leading public broadcaster improved viewer experience and user engagement by 40% in one year.
Read More 🠢

Case study 3

Reliability at scale for one of the world’s largest public broadcasters

Mindtree’s innovative quality engineering services to a leading public broadcaster improved viewer experience and user engagement by 40% in one year.
Read More 🠢