E-Commerce is what is all about reality
People buy and sell in totally new ways, with new habits, new expectations, and new preferences that were accelerated by the pandemic and the step change in circumstances in 2020.
With all that change comes a monumental opportunity to create new revenue streams, meet new customers, and capture the full potential of an ecommerce market that’s set to hit $27 trillion by 2027. To make the most of that massive growth opportunity, businesses need to change quickly, delivering with agility and profitability. They need to reimagine commerce.
Marketing for the digital era is among us. Digital commerce, as it is commonly called, is essential for everything related to product promotion, pricing, analytics, customer acquisition and retention, content development… the list goes on. This technique merges the elements that trigger a transaction in the first place, so without it, a marketing plan could fall at the first hurdle.