Scope
The client is an eCommerce company with more than a million products listed on their online store. The requirement was to create a simple and pleasing shopping experience for a very specific scenario: a small, semi-impulsive purchase of a few individual products
Engagement
In initial discussions, it was determined that the ideal portal would have the following characteristics:
- Instead of a feature rich store front, a well-defined, simple experience that will suit most of the visitors
- Visitors should find the products they want in as short a time as possible
- The simplest checkout process possible, keeping waiting times to the bare minimum
WordPress was picked as the middle tier for the proposed solution due to its limitless capabilities in executing a complex design and ability to support fast development. WordPress has support for mashups, AJAX support, type ahead, e-commerce, blogs etc.
Key modules/theme/distribution used:
- Sasson
- WordPress Commerce
- Features Tools
- Commerce Coupon
- Commerce Bulk Product Creation
Outcome
- Time to market was reduced drastically with a site launch ahead of schedule.
- Capability of easy management by the site administrator.
- Automated downloads and daily automated updates from Commission Junction and Linkshare feeds.
